Thousands of new and re-newed products are launched into the marketplace each year, but the fact remains that most are destined to fail. Drawing on market analysis, consumer and distribution trends, technological impacts and opportunities, raw material development and availability, and a strong background in “hands-on” benchtop development work, Food Matters provides a systematic approach to beating the world’s best at their own game. From premium ice cream to sugar-free muffins, Food Matters offers a thorough, creative service aimed to “wow” your consumers.

Formulation optimisation

Whether to improve quality in response to competitor products, reduce costs of production, remove “undesirable” ingredients from existing formulations, or give a facelift to your product range, Food Matters has the expertise to provide a range of solutions.

Many private and government initiatives are available to assist entrepreneurial primary producers, manufacturers and food marketers, particularly those focussing on sustainable systems and export. Food Matters can provide assistance in locating, advising and applying for these opportunities.

Food Matters can critically analyse every step of your process, including raw material and packaging supply, equipment, labour and distribution. Based on theses studies, recommendations are made to build the bottom line of your organisation, without sacrificing product quality.

Competition on the shelf be it in supermarket, airport lounge or bottleshop is more than ever about the package your product presents itself in. Improvements in existing packaging materials, development of new materials and shapes, and ever-changing labelling regulations and opportunities can be incredibly challenging. Ask Food Matters about our ability to research and present fully-costed packaging options, and report on labelling requirements, no matter which country or market segments you’re targeting.

Wanting to start up a new production line? Or perhaps an entire new processing business? Looking to update the way you currently do things on the floor? Food Matters can help. Design of production processes, including researching equipment options and assistance with commissioning help ensure that your capital investment is carried out efficiently and effectively.

Worldwide growth in demand has seen huge increases in the supply chain capacity for organic and biodynamic foods across North America, Japan and Europe. We are now witnessing similar trends in Australasia, and the growing economic powerhouses of the Asia-Pacific and Indian Ocean rim. Whether an existing stakeholder in the industry, or an interested potential player, primary producer or retail promoter, Food Maters can show you how to maximise your chance of success in this market.

Benefit from our experience in consumer research (from design to reporting), product demonstrations, and sampling, trade and consumer expos and other presentations. Whether it’s a one-off demonstration of your new product line, or development of a complete package to research concepts with consumers and focus your product development resources, we can work seamlessly with your sales, technical, operational and existing marketing personnel.